He does this building on experience gained while working at length with integrated, exchange, and contracted-network healthcare delivery models.
With Kaiser Permanente for seven years, he began as an in-house consultant focused on distribution channel strategy in California. His responsibilities steadily expanded to become Director of Sales Operations with national purview. At Kaiser he led preparations and go-live of Health Care reform broker service strategies, exchange data sharing processes, membership transition marketing, and implementation of newly created market entities such as Private Exchanges. He has further applied an extensive marketing background having served four years at Pacific Business Group on Health (PBGH) as Vice President of Marketing for the PacAdvantage small business group exchange (ie. Marketplace) where he drove development of a multi-carrier product offering resulting in 77,000 members. Prior to his work with PBGH, he quickly rose through the ranks at Health Net where he was Director of Commercial Marketing for the last five of his seven years and part of the team that launched Health Net’s individual and family product line.
Dave holds a Bachelors degree in Industrial/Organizational Psychology and an MBA with concentration in Marketing, both from California State University, Fullerton. Enjoying classic cars and having designed and built most of the furniture in his house, he has fostered a proven track record of professional success along with a long a list of home improvement requests from family and friends.
The Tori Group is pleased to add David to its team.