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Market Assessment & Portfolio Review

Optimizing Product and Portfolio Performance

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What is BrightSide?  This product is a decision support tool that provides leadership teams with the information necessary to make key and strategic product decisions.

What does BrightSide do? The tool organizes and assesses in a holistic way, with a single view, relationships between many variables to provide decision-making guidance on ways to increase overall portfolio performance.  This includes which products to sunset, tweak or leave alone; gaps in the portfolio (whether intended or missed opportunity); and eventually what new products to consider to enhance your portfolio.  The following are the broad areas that the tool addresses:

Product performance including the cost of health care or medical expense ratio, but additionally other factors such as network impacts, membership trending, in and out of network experience;

  • Actuarial pricing and projections (New products)
  • Competitive positioning;
  • Sales feedback 
  • Implementation considerations (New products)
  • Operational feasibility;
  • Financial performance (Forecasts v. Actuals)
  • Legal and regulatory (Currently high impact)
  • Strategic fit 

Overall:  The output of BrightSide will still warrant ultimate assessment and decision-making by responsible organization leadership. The decision-making framework helps organize inputs and makes it easier to rationalize go/no go decisions on products and improve complete portfolios. 

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